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GALLERY: Holding Statement Examples

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At a recent meeting with a media training client we discussed planning for crises, and particularly the benefits of having a robust crisis communications strategy with agreed emergency procedures in place.

In case of any accident or crisis, natural or human or technical, the public has the right to know what happened. A holding statement has to provide the media with an initial statement that sets forth the basic facts about the incident and lets people know that you  are actively dealing with the situation.

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